To be successful in any business, you must correctly target the proper audience. Video marketing for real estate can help you stand out from other realtors, make connections with potential home sellers and buyers, and ultimately sell more properties.
There is a lot of demand for marketing in the real estate industry, and videography takes it up a notch. What once used to be a luxury, is now quickly becoming an integral part for savvy real estate agents.
Read below for 4 advantages of using video marketing for your real estate business.
With the help of videography, you can show your clients the house in and out, and maybe several houses a day without ever traveling anywhere. Then if your client likes a house, you can go with them to visit the house potentially and finalize the deal.
Similarly, the addition of video tours lead to more qualified viewings of properties, and these tours also increase the likelihood of a quicker sale, due to increased interest from buyers.
With the help of drones, aerial images can help real estate listings sell faster and attract more clients by showcasing the property from the air. High quality aerial footage - such as panoramas, images, and video- illustrate your properties’ proximity to nearby amenities, roads, and features. After all, it’s not just the house that people want to see, but what’s around it!
Walks the Buyers through the House
Videography allows the buyer to have a look at the house from both inside and outside. People can view the landscape of the houses, the rooms, and it can give buyers a feel for the environment and the flow of the space.
Did you know that videos generate more shares compared to images and text on social media? Why? Because everyone loves to view and share them with their friends, family, neighbors and co-workers'. This is the easiest way to get more traction on your listings. Videos help as they allow you to create more engagement and prospective clients are going to be more apt to come to you because they see your dedication and professionalism and will want you to be the one to guide them.
Video marketing is growing and it makes up 85% of social media content. So, what are you waiting for? If you want to incorporate video marketing in your business model, contact me today and we can make video work for you!